How to Boost Traffic for Your Ecommerce Site

When it comes to online marketing, the scenario is quite similar between an ecommerce site and personal blogs. To gain long term results, you will take substantial effort to make your site stand out from the crowd. In this article, you will discover some easy tactics you can adopt instantly on your sites, and build more traffic overtime.

Marketing with social media

In the era of social networking, the rise of facebook and other social sites like hubpages and squidoo gives rise to multiple marketing channels. You are not limited to traditional pay-per-click advertising like Google Adsense. With the viral impact with social media, you can leverage the traffic volume exponentially. One of the major techniques you can implement is to set up your facebook fanpage to let your followers spread your site.

Here is an example of facebook fanpage:

ebook-bargains.com

Facebook provides a convenient wizard to make your Like Fanbox. Click on the below image to visit the official fanbox maker.

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After setting up the configurations, you can click on the ‘get code’ button to copy the source code, which can be inserted to your webpage easily.

On-page SEO

​Traffic from natural searches is always ideal, because you don’t pay for it and you can receive targeted leads. Optimizing your page for niche keywords will be critical to attract the potential prospects you need for your site.

There are 3 major areas you will wish to focus when making your site SEO friendly:

Setting up search engine optimized URLs – instead of links that consist of server variables, make the links static with relevant keywords about the page content. If you use WordPress, you can configure the permalinks to take post name as the post slugs. Rewriting URL will require htaccess support by the server.

Use robots.txt to control page access by search engine – Some pages like privacy policy and terms of service will not be useful to be indexed by search engines. In this case you will use the ‘disallow’ command to de-index the page, so the search engine can crawl the site content you want.

Clean your webpage source code for errors – On-page errors could make it difficult for search engines to crawl your site. Try not to use frames as they are not SEO friendly. In addition, if you use JavaScript on the page, use external sheet instead of embedding the code directly.

Paid Traffic

If you want traffic fast, buying traffic will be the very way to go. There are a lot of options when it comes to pay-per-click advertising. Google Adwords and Facebook Advertising are some popular choices for marketers. However, you will need to expect a big investment on these online campaigns before you can see results through advertising. You see, the big companies have virtually unlimited budget to spend on these PPC networks. Crafting the Ads copy that converts will be the essence to survive in this highly competitive field.

In addition, pay special attention on your landing page as well as the keywords research. They all make up for a successful campaign.

Conclusion

There are definitely more ways to promote your ecommerce site. What I’ve covered are general ideas on how you can get started with internet marketing. More in-depth discussion will be covered in future posts. Remember, actions are the vital keys to succeed online.

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